Amazon's Quiet Revolution in Advertising

How Purchase Data and Infrastructure Created a $56B Digital Advertising Giant

Feb 09, 2025

∙ Paid

Amazon built an advertising business that generated $56 billion in 2024 while most observers focused on Prime delivery and AWS growth (Adweek, 2025). The company transformed their e-commerce infrastructure and purchase intent data into a marketing platform that now rivals Meta and Google in digital advertising.

The numbers reveal the scale of this transf…

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